Five years with Mailchimp, bill hit $165/month, started looking. Here’s what I found after 8 weeks on Brevo.
Why the Price Difference Is So Big
Mailchimp charges by subscriber count. Brevo charges by emails sent. For 12,000 subscribers sending 3 campaigns per month: Mailchimp $165, Brevo $65. That’s $1,200/year difference.
The Migration
Exporting from Mailchimp: 5 minutes. Importing to Brevo: 10 minutes. Recreating templates: 3 hours — the genuinely annoying part, but a one-time cost.
Eight Weeks of Data
Deliverability: inbox placement 96.2% on Brevo vs 94.8% on Mailchimp. Open rates: within 0.3%. Automation: Brevo actually better at the same price tier — more conditions, better visual builder.
Eight weeks on: I don’t miss Mailchimp. For newsletter operators with growing lists, Brevo is the better choice on price, deliverability, and automation.
